Most tools bury you in pings and leave you guessing which ones are yours. PREP labels every alert with the reason it reached you, so you triage at a glance, and lets you choose which categories you get, in-app and email separately. A bell you can finally trust, watching the dates already in your CRM.
Closing in 1 day
221 Cedar Lane
Follow up with Sarah Mitchell
Overdue by 2 days
Inspection contingency expiring
742 Evergreen Terrace
Illustrative preview. Each alert shows why it reached you and routes only to the people responsible for the deal.
Anything can ping you. The reason agents trust this bell is that every alert says why it reached you, and you decide which kinds you get in the first place.
A bare reminder makes you stop and reconstruct why it fired before you can act. PREP labels each alert with the reason it reached you, so you can tell what's yours to handle from what's an FYI without opening a thing.
Assigned to you
This contact or deal is on your plate by assignment.
You created this
You opened the record, so the deadline is yours to run.
You're on this deal
You're a participant on the file the alert is about.
Shared with you
Someone shared the contact or deal with you directly.
Team oversight
You're an admin on the team this deal is placed in.
Your reminder
You set the follow-up that just came due.
A firehose you can't turn down is just noise. Pick the categories you want, and set the bell and the email digest independently. Mute a category and it leaves your bell and your badge; everything else keeps flowing.
Contact follow-ups
Follow-up dates and reminders coming due on your contacts.
Deal deadlines
Closings, contingencies, expiring offers, and agreement dates.
Deal health
Stalled deals that have gone quiet with no stage movement.
Set in-app and email separately, from your settings. Keep deadlines in the bell while you turn off everything in your inbox, or the other way around.
These aren't generic task reminders. Each one watches a date that lives inside a real estate deal, and fires when that date is close enough to matter.
When a contact's follow-up date arrives or a reminder comes due, the alert lands on the people who can see that contact. Hot leads don't go cold because the date scrolled off the bottom of a list.
A transaction's close-of-escrow date raises a heads-up seven days out and a critical alert the day before. The deal you've been driving for weeks doesn't get a last-minute scramble.
The inspection contingency window is the one deadline you can't get back. PREP flags it before it lapses so you protect your client's leverage, not explain why it's gone.
An offer with an expiration on the clock raises a critical alert before it dies on the vine. Counter, follow up, or let it go, but decide on purpose, not by accident.
Listing and buyer-broker agreements raise alerts as they approach their term, going-live, and withdrawal dates. The representation paperwork that quietly expires gets a voice before it does.
When a deal sits with no stage movement for two weeks, PREP says so. It's not a countdown, it's a nudge: the file you forgot you were carrying, back on your radar.
The bell tab, the Alerts page, the badges, and the toasts are not gated behind a tier. Every plan, including the free Starter plan, gets the full in-app alert surface.
Turn on a once-a-day email that rolls up the day's alerts so the work reaches you even when you're not in the app. The digest is opt-in and one-click to unsubscribe.
The dates are already in your deals. PREP just makes sure they reach you in time.
Follow-up dates, closing dates, inspection deadlines, offer expirations, and agreement term dates. Nothing to configure. If the date is on the record, it's being watched.
When a date gets close enough to matter, PREP raises an alert, sends it only to the people responsible for that contact or deal, and labels it with the reason you got it, so you know at a glance what's yours to act on.
Alerts land in your in-app bell and on the Alerts page, in the categories you keep turned on. Set email separately from the bell, and the optional daily digest reaches you even when you're not in the app. Open it, handle it, dismiss it.
Every tool can ping you. The hard part is sending the right alert to the right person at the right time, and making the rest easy to ignore. That's the part PREP is built around.
The problem
A bare 'reminder' with no context is a question, not an answer. You stop, click in, and reconstruct why it fired before you can decide whether it's worth acting on. That tax, paid on every ping, is why people abandon notifications.
PREP's approach
Every alert is labeled with the reason it reached you: assigned to you, you created it, you're on the deal, it's shared with you, team oversight, or your own reminder. You triage from the bell, telling what's yours to act on from what's an FYI, without opening anything.
The problem
A firehose you can't turn down is just noise with extra steps. If the only control is all-on or all-off, you eventually pick off, and then the deadline alerts go with the spam.
PREP's approach
Three categories: contact follow-ups, deal deadlines, and deal health. You choose which ones you get, and set the in-app bell and the email digest independently. Mute a category and it leaves your bell and your badge; the rest keep flowing.
The problem
Most team tools fire every alert at everyone. The whole office gets pinged about a deal three of them have never touched, so people learn to ignore the bell entirely, including on the alerts that were actually theirs.
PREP's approach
An alert goes only to the people responsible for that contact or deal: the person who created it, who it's assigned to, who's a participant, who it's shared with, or a team admin on a team deal. Your personal contacts and deals stay private to the people who can already see them.
Move your deals into PREP and the dates start watching themselves. Every alert tells you why you got it, you keep only the categories you want, and the rest route to the people responsible. In-app alerts are free on every plan.
Start FreeIllustrative scenario showing how alerts work in practice. Names and details are not from real customers.
The change:You walked into closing day having been told twice, days apart, by the system that already had the date, instead of remembering it on your own and hoping you were right.
Step 1 of 5 — tap a number above to switch
Alerts surface the work. They don't close the deal for you. Here's who that actually helps.
No pitch. If something here is a deal-breaker, better to find out now than three pings deep.
“I already get notifications from my phone, my email, and my calendar. Why would I want another source of pings?”
Because those don't know your deal. A calendar reminder fires whether or not the closing already happened, the contingency already cleared, or the offer already got accepted. PREP alerts read the live state of the deal: they stop firing once the work is done, and they only exist for deals you're actually on. Fewer, and each one means something.
“Will this blast my whole team every time anything happens?”
No. An alert is routed to the people responsible for that specific contact or deal: the creator, the assignee, the participants, anyone it's shared with, and a team admin for a team-placed deal. A teammate's personal contacts and personal deals never generate an alert for you. The point is the opposite of a firehose.
“Do I have to set up alert rules, thresholds, and automations to get value?”
No setup. If a transaction has a closing date, an offer has an expiration, an agreement has a term date, or a contact has a follow-up date, it's already being watched. You move your deals into PREP and the alerts start on their own. There's nothing to wire up.
“What's free and what costs money? I'm tired of the 'notifications, but only on the $99 plan' trick.”
The in-app alerts (the bell tab, the Alerts page, the badges, and the toasts) are free on every plan, including the free Starter plan. The optional daily email digest is also free on every plan and includes your deadline and deal alerts. The only paid line is contact follow-up rows inside the email digest, which start on the Agent plan. The in-app follow-up alerts stay free.
“Is this going to tell me a deal is dead when it's just slow? I don't want to be nagged.”
The stalled-deal alert only fires after two full weeks with no stage movement, and it's the lowest urgency: a nudge, not an alarm. If a deal is genuinely moving, the timer resets every time you advance a stage. And every alert is dismissable: clear the ones you've decided on and they leave your list.
Organize contacts by category — leads, clients, professionals, and vendors.
Track deals from contract to close with stage-based workflows.
Automate recurring tasks with templates that trigger at the right time.
Share workspaces, delegate tasks, and collaborate on deals.
Public forms for open houses, newsletter footers, and link-in-bio. Leads route straight to your CRM.
One reusable submission link per agent. New deals land in your pipeline with property and contact created.
CSV and Excel import with auto-detection for FUB, kvCORE, Top Producer, Wise Agent, BoomTown, and Google Contacts.
Free forever plan. No credit card required. Set up your first transaction in under five minutes.